Perhaps you’ve thought about pursuing a career in marketing but you’re not quite sure if it is right for you.
You need additional information so that you can make an informed decision.
A career in marketing can mean many things.
Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. A marketing job may require you to be heavily involved in creative design or instead, place you in the role of analytics and research.
Why marketing? Well, why not? Marketing has such a wide range of positions, there’s likely to be one that will suit you!
From management to consulting and large corporations to small businesses, there will always be a need for marketing professionals. How can businesses find buyers for its products otherwise? Remember, even churches ring their bells!
Why Do You Want to Work in Marketing?
If you find you are interested in promotion, branding, selling, communications, creative design, or research, then you are probably well-suited to a marketing career.
Marketing can be a stimulating job where you have the opportunity to be creative.
Marketing is interactive and you may find yourself working with interesting people on exciting campaigns.
You can also incorporate your personal interests into your career by targeting a marketing career with a specific focus. For instance, say you are very involved with and interested in environmental issues. You can steer your education and career in that direction.
Become a marketing specialist in the area of your choosing!
The Marketing Career – Things to Consider
As we’ve discussed marketing jobs come in many different shapes and sizes, the nature of your work and the demand for your skills will depend on the industry in which you are employed.
The good news is Internet use and the growth of social media has played a significant role in the need for marketing professionals. Internet presence is extremely important to business success these days and they also must communicate effectively through the use of social media.
Strong communication skills are essential marketing. Keep in mind, many marketing professionals work under tight deadlines.
In some marketing careers extensive travel is required, in others, none at all.
If you are considering a career in marketing, take the time to research different professional areas and the requirements for each. Weigh the pros and cons of working in different environments and industries. Once you’ve done this you can target your marketing career and then do what it takes to market yourself to the hiring organization!
Lynn Mattoon is a Content Editor & Career Writer for Beyond.com career communities. You can follow her on Twitter at BeyondCareers.