What is Personal brand creation – i.e. personal branding?
Personal branding is the process of creating a recognizable professional name and reputation for yourself or your company/business.
Personal Branding Definition
It is a combination of how you present yourself through the various means of communication and of how clients remember you after you have provided the service.
The two establish specific characteristics to your name and image in the market memory.
More specifically, the process involves Creating/developing Personal Branding Statements, personal or corporate, as well as other feature of self-presentation, like business cards, spoken presentations, advertisements, and online marketing.
Means for creating a personal brand
Both online and offline means for personal branding work today.
On the one hand, this might require more effort on your part, but it is well worth it. The offline method is a tried and sure way to get and maintain clients. The online method is a still developing but increasingly powerful way for anyone to go global.
But the combined effect of these two branding strategies is more than double.
Examples of personal branding
Your company name might be:
SmartCom Software Solutions
Your personal branding statement might be:
Comprehensive Software Solutions and Innovations
Your services and unique points of sale:
- Software and Hardware solutions a variety of fields: medical, military, lasers, camera vision, etc
- Quality detail-oriented work which exceeds expectations
- Multi-disciplinary, out-of-the-box thinking and ability to provide unique, innovative solutions
Add to this a well-designed user-friendly website to display this and other information, with your name in the URL, and marketing products like brand-name cups, pens, and mouse pads handed out to happy clients, and you have a decent branding campaign.