Your resume is an integral part of your ability to land that job.
Next to a referral from someone in your business network, your unforgettable resume is the only other way to get an interview.
Sadly, most resumes suck, but they don’t have to. Turn your resume into a marketing document so that you can sell yourself to the potential employer. When you create a resume that shows what you did and what resulted from your work, your resume is going to stand out amongst the others, and you’ll have a better chance at getting that interview.
How Should You Market Yourself in Your Resume
Take Your Resume Beyond the Basics
These days, an employer will receive hundreds, sometimes thousands, of resumes for any one position.
In addition, recruiters are searching online resumes for potential candidates. That’s why it is so important to take your resume beyond the basics, and to a whole new level. That’s what will transform your resume into a marketing document.
The majority of resumes are not good fact sheets, let alone marketing documents. Results are facts, and your resume can use those facts to market your skills. By turning your resume into a marketing document you’ll significantly increase the likelihood of your resume being pulled for an interview.
People are not objects, they are people.
It can feel uncomfortable thinking of yourself as an object, yet it’s the best way to examine your resume objectively. Your talents, experience, and job skills are products that need promoting and that you need to sell to the prospective employer. When you hear the reference to branding yourself, you are really being objectified as a product.
Take time to learn to see yourself and what you have to offer as a product. It will actually make it easier to create a marketing document that sells what you have to offer.
- What is the product you are selling?
- Do you provide amazing customer service?
- Are you extremely creative?
- Are you a top-notch project manager?
Whatever the skills you want to promote, look at them from a product point of view.
Good Resume Skills and Abilities
What’s Your Mantra?
Find out what your mantra is and then market it in your resume.
Don’t expect “results orientated professional” to get you that interview because nearly everyone’s resume says that. You need to dig deep and determine what makes you unique, and makes your work different.
Create a personalized mantra.
Take that mantra and then update your resume showing what it is you did and the results you achieved.
Focused Resume: Create a resume that is more focused
A resume that is more focused will get more results.
A basic resume will have you looked over more times than not. A more focused resume will still get read even if you aren’t that product the interviewer is looking for that moment, they may still decide to interview you, or they’ll keep your resume for future positions.
More importantly if your focused resume does contain the skills they employer is looking for, your resume will quickly stick out.