These days there is a lot of buzz around social media, particularly in its role in branding and promoting yourself when you are in the job market.
When used correctly social media can be a powerful tool. When used incorrectly it can be a disaster. Let’s have a look at how you can use social media to improve the likelihood of getting a call for an interview and finding that perfect job.
How to Use Social Media for Job Search
Popular social media sites include LinkedIn, Twitter and Facebook.
Of course, there are others. If you want to broaden your job search range networking with social media can, it really expand your job search horizons.
A. Branding yourself
Social media can do so much more.
You are probably familiar with branding of products and companies in marketing campaigns. Essentially you are the product or brand name here, and you need to brand yourself in the same manner you would a product or company. You can do this using social media sites.
Remember to take the time to create the image you want potential employers to see of you. In fact, now would be a good time to make sure your personal profiles are clean, and that there is nothing to offend future employers.
Great, so you’ve taken the time to work on branding yourself through social media, now what?
Social media networks can do more.
It’s an excellent tool for communicating yourself, your skills, and your experience with the right market leaders. LinkedIn is especially good for this, allowing you to network with other professionals in your field.
LinkedIn allows you to seek recommendations from previous employers, coworkers, and other colleagues. This is also an excellent tool that can help you to build credibility within your field, and therefore enhance your chance of getting a particular job. Don’t be afraid to ask those you know to give you a recommendation.
When you are looking for jobs using LinkedIn (or twitter) , you should take advantage of the advanced search capabilities that allow you to search by keyword, location, job type, etc. It’s a handy tool that makes it pretty painless to find the right positions for you to apply for.
- LinkedIn Jobs Search: Finding Jobs Using LinkedIn
- Twitter Job Search Explained: Twitter Jobs Search Guide
C. Post Your Resume Online
Remember just as you can search for great jobs using LinkedIn and other social media sites, employers can search for the perfect employee(s) for the position(s) that are currently available within their company.
That’s why when you post your resume online, it’s important that you incorporate keywords, so that your resume is one of those that pop up in the searches that are conducted.
The way we look for jobs today, hardly resembles just a decade ago, when job searching was focused on print newspapers, and mailing resumes out. Job searching has come a long way and opportunities are now at your fingertips no matter what part of the world you reside, a huge improvement over just a decade ago.
If you want to find that perfect job and you want to find it faster than ever before, then you need to turn to social media for help.