What is a Brand and what is Personal Branding?
A brand is a marketing image and reputation that you build over time by various means and strategies.
The old-school way, still efficient today, is through personal meetings, presentations, business cards, phone calls, and by word of mouth via happy clients.
The modern world, however, relies heavily on the Internet as its tool of research and communication. The internet can do in a few global-network hours what months of handing out business cards might hopefully do in the limited are of your travels.
Tips for Online personal branding strategy
Not to harness the power of the Internet for your branding needs would be a marketing mistake.
1. Personal Website/Blog
An important point in this respect is creating a website (and/or blog) for branding yourself.
Generally speaking, the standard approach is to get a website – buy an internet domain and design it to represent your brand.
A website can contain more relevant information than any presentation and does not confine clients to a specific attendance schedule.
Tips for you Website (or Blog) for Personal branding
The website URL should preferably not be a randomly assigned, unrecognizable free domain URL, like pfrd345.com.
You can buy a customized URL with your own or your brand name for an affordable price per year.
A well written blog with a good designed website is as good as a business reputation.
It should have your name, specialization, current or last position, etc. It should have an up-to-date resume.
Moreover, it can attract and convince clients on your expertise through regular posts, articles and even newsletters written by you on relevant subjects.
A successful website can make your business – A good one can strongly develops your brand name and spreads your key/strong points among market leaders, potential customers and companies.
Another great option for the modern brand marketer is social media networks like – Facebook, Twitter and LinkedIn.
2. Social Media: LinkedIn, Twitter and Facebook
Your online presence is one of your valuable assets.
These days, people turn to the Internet (and to Google or Bing) when they’d want to research information on any individual.
That is why you must have a well written, professional look of personal profile on social media channels such as LinkedIn, Twitter, and Facebook.
The Internet and social media is where employers and your industry leaders are looking for information about you.
You also need good credibility online to promote your expertise and areas of interests.
Let’s look on LinkedIn for example –
Using LinkedIn for Personal Branding
LinkedIn is a social network where 40-50 million professionals around the world display their personal and corporate profiles in a vast interconnected network.
They are not only display their profile but also interact with colleagues, market influences, companies and individuals.
Like with the standard website, your LinkedIn profile must be flawless, typo-free, present powerful images (like a good picture of you), and display all relevant information, whether you are an employer or an employee.
Use the Power of Personal Branding – Online Possibilities for branding
The web offers a number of possibilities, many or all of which can be done simultaneously.
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